Product Education Quick Guide
At-a-glance training, information and demo ideas for our top products and new product introductions.
Find additional marketing materials, videos, product images, social graphics and more in the Product Section.
Our Mission Matters
We offer a simpler, more natural and sustainable way of living – free of unnecessary toxins and waste. This is the foundation of everything we do and the impact you create with every product you share.
The Norwegian Way
Fewer Chemicals – Remove harsh chemicals and support your family’s long-term health while reducing chemicals released into our environment.
Less Waste – Reduce reliance on single-use products like paper towels and napkins, helping decrease everyday household waste.
Less Plastic – Choose durable, reusable products designed to help reduce single-use plastic and keep it out of our oceans.
See how you’re helping others live cleaner, safer, better.
The Norwegian Way
Fewer Chemicals – Remove harsh chemicals and support your family’s long-term health while reducing chemicals released into our environment.
Less Waste – Reduce reliance on single-use products like paper towels and napkins, helping decrease everyday household waste.
Less Plastic – Choose durable, reusable products designed to help reduce single-use plastic and keep it out of our oceans.
See how you’re helping others live cleaner, safer, better.
The System You Share
The Norwegian Way Home Essentials
Designed for real homes and real life. This package transforms how you clean with just microfibre and water – and helps you easily transition to safer versions of products you use daily. The result: an everyday routine that’s cleaner, safer, better.
Not ready to clean with microfibre alone? This system includes two products that replace conventional sprays – so you can transition at your own pace.
Discover why “Less Is More” resonates with customers.
The System You Share
The Norwegian Way Starter Pack
Designed for real homes and real life. This package transforms how you clean with just microfiber and water – and helps you easily transition to safer versions of products you use daily. The result: an everyday routine that’s cleaner, safer, better.
Not ready to clean with microfiber alone? This system includes two products that replace conventional sprays – so you can transition at your own pace.
Discover why “Less Is More” resonates with customers.
Core Microfibre System
Find out why Norwex Microfibre is superior, making it safer for families and better for the environment. Our microfibre replaces expensive, chemical-laden cleaners and wasteful paper towels.
EnviroCloth™
What it replaces: Most all-purpose cleaners, wipes and paper towels
Where it’s used: Kitchen, bathroom, everyday surfaces
Why it matters: Physically removes dirt and up to 99% of bacteria from a surface using only water – when proper care and use instructions are followed
How to share: Start here. Demo first. Focus on results.
Known as the “E for Everything” cloth. Densely woven, superfine Norwex Microfibre physically removes up to 99% of bacteria from surfaces with water alone, with proper care and use.
Window Cloth
What it replaces: Glass cleaner and paper towels
Where it’s used: Windows, mirrors, stainless steel
Why it matters: Creates a streak-free finish without the need for additional cleaners
How to share: Position as the polishing step after EnviroCloth™
The EnviroCloth’s best friend. Clean surfaces with a wet EnviroCloth™ and follow with a dry Window Cloth for a streak-free shine.
Dusting Mitt
What it replaces: Dusting sprays and disposable dusters
Where it’s used: Furniture, blinds, baseboards
Why it matters: Lifts and traps dust rather than spreading it
How to share: Position as reusable and time-saving – keep it short
Plush, electrostatically charged microfibre attracts and holds dust and allergens like a magnet, preventing resettling so your home stays dust-free longer.
Everyday Cleaning Support
Multipurpose Everyday Cleaner + Forever Bottle (Enzyme-Based)
What it replaces: Kitchen sprays and all-purpose cleaners
Where it’s used: Benches and high-use surfaces
Why it matters: Supports your routine when you want more than water alone; probiotics continue cleaning for up to seven days – without harsh chemical residue!
How to share: Anchor to transition – this replaces their current spray routine.
Your everyday go-to for benchtops, floors and more. Enzymes break down soils and stains – settling into cracks and crevices to keep working even after you’re done.
All-in-1 Bathroom Cleaner + Forever Bottle
What it replaces: Bathroom sprays and heavy chemical cleaners
Where it’s used: Showers, baths, sinks, toilets
Why it matters: Concentrated formula cleans and decales shower stalls, baths, sinks, toilets and more
How to share: Position as the simplest solution for the hardest room
Our All-in-1 Bathroom Cleaner gets bathrooms fresh and spotless without any harmful residue or odours with powerful cleaning and descaling!
UltraZyme™ Dishwasher Powder (Enzyme-Based)
What it replaces: Dishwasher pods and tablets
Where it’s used: Dishwasher
Why it matters: Designed with enzymes that break down food residue
How to share: Position as part of ongoing savings (repeat purchases)
This enzyme-based powder detergent cuts through grease and grime – without phosphates, chlorine or fillers – just the peace of mind of sparkling clean dishes.
PowerZyme™ Laundry Detergent (Enzyme-Based)
What it replaces: Laundry detergent, boosters and stain removers
Where it’s used: Laundry
Why it matters: Designed with enzymes that break down stains and odours – reducing the need for multiple products
How to share: Anchor to savings. Laundry = constant rebuy = easiest switch.
Enzyme-based and highly concentrated, it removes grease, grime and odours – perfect for deep cleaning.
Additional Laundry Options (Available for individual sale)
Ultra Power Plus™, Eco-Wash Laundry Detergent Strips
Confidence & Knowledge
Products You Can Feel Good About
• Reusable, refillable, and designed for long-term use
• Over 2,700 substances banned from product development
• Commitment to ingredient transparency and safety
Certifications
• EWG Verified®
• USDA BioPreferred Program
• OEKO-TEX® Standard 100
Product Science
Our Microfibre Difference
• Microfibre technology explained
• What is microfibre?
• Does your microfibre pass the light test?
Norwex Microfibre Care and Use
• Wipe with even strokes. For optimal cleaning, fold and refold to create multiple cleaning surfaces.
• After extra-dirty kitchen or bathroom tasks, machine washing is advised
Enzymes: Nature’s Powerhouse
Nature’s cleaning power
• Enzymes are nature’s way of breaking down organic stains so they easily wash away
• Our formulated household products contain multiple enzymes to perform specific functions that solve common cleaning problems
• Supports effective cleaning across kitchen, bathroom, laundry, and soft surfaces
• See more details here: norwexbiz.com.au/enzymes/
Enzymes: Nature’s Powerhouse
Nature’s cleaning power
• Enzymes are nature’s way of breaking down organic stains so they easily wash away
• Our formulated household products contain multiple enzymes to perform specific functions that solve common cleaning problems
• Supports effective cleaning across kitchen, bathroom, laundry, and soft surfaces
• See more details here: norwexbiz.com.au/enzymes/
BioZyme™ Dish Soap (Enzyme-Based)
• How to share: Simple: “cuts grease without layering products.”
Mattress Cleaner (Enzyme-Based)
• How to share: Position as an add-on solution – not the starting point
You are not selling more products. You are helping people:
- Replace what they already use
- Use fewer products overall
- Simplify their home
